What vehicle did Kia advertise during the 2023 Superbowl?
This year, Kia advertised the 2023 Kia Telluride X-Pro SUV during the 2023 Superbowl with its commercial, Binky Dad. This aptly named commercial is about a father retrieving his baby’s binky. Watch it below. Learn more about Kia vehicles by checking out other blogs from Matt Castrucci Kia, your local dealership in Dayton, OH.
Binky Dad | The 2023 Kia Telluride X-Pro All-Terrain AWD SUV video
“Binky Dad is a very relatable story, one of a regular guy willing to go to any length to keep his family happy. But even heroes need a helping hand once in a while, and that is where the new 2023 Kia Telluride comes in,”
-Russell Wager, vice president, Kia America
Fun facts about the 2023 Kia Superbowl commercial
Did you enjoy Binky Dad? Are you an ad fanatic? Here are five fun facts about this year’s ad.
- Binky Dad was created by David&Goliath, the creative agency for Kia
- 2023 marks the 14th Superbowl spot for Kia
- The song played in the commercial is “Gonna Fly Now” (theme from “Rocky”)
- Three alternative endings to Binky Dad are available exclusively on TikTok
- Campaign assets include 30-, 15-, and 6-second versions of this 60-second video
