Question: Can a new product become an instant icon? When you really think about it, there are certain products that have completely changed the way we think about something. Consumer electronics has the iPhone. Urban architecture has the skyscraper. The restaurant industry has the drive-through. There are plenty more examples. Read the rest of this entry
.07 watts
That’s how much power the average LED light, used for the check engine indicator on your instrument console, uses. Unfortunately, it has a lot more power than that – the power to completely rob you of your peace-of-mind. Read the rest of this entry
When it comes to selecting a new or used vehicle, most drivers think about things like space, powertrain, safety features, infotainment, style, fuel efficiency and more. Those items are generally considered make-or-break features for drivers who have a definite idea of what they want going into the hunt. Read the rest of this entry
The Kia Optima represents an intrepid entry into the midsize sedan class. Although stagnant veteran class players have lowered the bar (especially in the area of design), the Kia Optima seeks to thrill and delight. Eye-catching and full of personality, the Kia Optima has never resigned itself to be just a “smart choice.” Read the rest of this entry